Top Indian Industry Experts Discuss Trends and Usage of America’s Original Superfruit®, US Cranberries

With the aim to raise awareness and knowledge of US cranberries in India, the Cranberry Marketing Committee (CMC) organized seminars in New Delhi and Bangalore last week on the versatility, availability and utilization of America’s Original Superfruit™ among industrial ingredient users.  Fresh cranberries contain Vitamin C, fiber and antioxidants, and these small berries have been favorites among health-conscious food lovers for some time.

Talking about the US cranberry industry and expansion plans in India, Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie, Inc., said: “The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Sharing the Indian perspective, Keith Sunderlal, senior consultant at The SCS Group and CMC’s representative in India, stated: “The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multipronged awareness drive, we aim to take its unique flavor and health benefits across the nation.”

Combined, the seminars saw participation from nearly 200 established decision makers from the food and nutrition industries, key opinion makers from the ingredients industry, and culinary experts.  The highlight of the event was an insightful session on US cranberry history, industry and applications by CMC’s Communications & Marketing Specialist, Karen Cahill. The program included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient.

file_005-1During the live US cranberry recipe demonstration, celebrated Indian chef Sabyasachi Gorai said: “US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture allows them to be the star ingredient of any preparation, ranging from drinks and appetizers to main courses and desserts. As an innovator who is always trying out new ingredients and techniques, I find US cranberries play a huge role in my experiments. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer.”

The CMC will continue its efforts to increase awareness of cranberries across India at the UpperCrust Food & Wine Show in Mumbai in January and the AAHAR International Food & Hospitality Fair in New Delhi in March 2017.

Cranberry Gingerbread Cupcakes

The Cranberry Marketing Committee teamed up with recipe and decor guru, Carlene Thomas, RDN, LD, of Healthfully Ever After, to bring you a one-of-a-kind guide to entertaining with fresh cranberries.  Below is a featured recipe from the guide.  Download the full guide here.

A crowd-pleasing dessert that brings together fall flavor favorites, featuring a gingerbread cupcake with cream cheese frosting and cranberries two ways.

  • Servings: 16 cupcakes
  • Prep Time: 1.5 hours
  • Cook Time: 30 mins
  • Total Time: 2 hours

cupcakeCupcake Ingredients

  • 1 ½ cups all-purpose flour
  • 1 teaspoon baking soda
  • ½ teaspoon salt
  • 2 ½ teaspoons ground ginger
  • 1 ½ teaspoons ground cinnamon
  • ¼ teaspoon ground cloves
  • 4 tablespoons unsalted butter, cut into chunks
  • 2/3 cup dark brown sugar
  • 2/3 cup molasses
  • 2/3 cup boiling water
  • 1 large egg

Icing Ingredients:

  • 1 stick unsalted butter, softened to room temperature
  • 8 oz. cream cheese, softened to room temperature
  • 2 cups powdered sugar

cupcake3Cranberry Jelly Filling Ingredients:

  • 1 cup water
  • 1 cup white granulated sugar
  • 12 oz. (about 1 ½ cups) fresh cranberries
  • peel from 1 medium orange
  • 1 tablespoon of minced fresh ginger or ½ teaspoon
  • ground ginger

Simple Syrup Ingredients:

  • ½ cup water
  • ½ cup white granulated sugar

Sugared Cranberry Topping:

  • 1 cup whole fresh cranberries
  • 2/3 cup sanding sugar or turbinado sugar or
  • granulated sugar
  • ½ cup simple syrup

 

Directions:
To make cupcakes

  1. Preheat oven to 350 degrees F.
  2. Line 16 cupcake cups with paper liners, or spray with cooking spray.
  3. In a medium bowl, add flour, baking soda, salt and spices. Stir to combine.
  4. In a large, heat-safe bowl, add butter, brown sugar, molasses and boiling water. Whisk to combine until the butter is melted.
  5. Let butter mixture cool for 2-3 minutes, then add egg and stir to combine.
  6. Add the flour and spice blend to the wet ingredients and stir until lump-free.
  7. Scoop ¼ cup of batter into each cupcake liner.
  8. Bake 30 minutes, or until a cake tester comes out clean.
  9. Remove cakes from pan and place on cooling rack.

 

cupcake4To make icing

  1. Place icing ingredients in standing mixer with paddle attachment and turn on medium to combine. Option: place ingredients in a large bowl and mix with a hand mixer.
  2. Scrape down sides with rubber spatula until thoroughly mixed and smooth.
  3. Store in fridge until ready to use. Icing can also be made 1-2 hours in advance. If icing is made in advance, remove from fridge and let sit on counter at room temperature for 10 minutes before spreading on cupcakes.

 

To make cranberry jelly filling

  1. Add water and sugar to a medium saucepan and bring to a boil over medium-high heat.
  2. Once boiling, add cranberries, orange and ginger to saucepan. Reduce heat to low and cook for 10 minutes.
  3. Remove from heat and strain the mixture through a fine mesh sieve into a bowl. Press with a spoon to remove as much liquid as possible from the solids. Discard solids.
  4. Cool strained liquid in fridge for at least 1 hour to thicken.

 

To make simple syrup

  1. Add ½ cup water and ½ cup sugar to a small saucepan and bring to a boil. Stir until sugar is dissolved.
  2. Turn off heat, remove pan from heat and let cool.
  3. Syrup can be made in advance and refrigerated for up to three weeks. Yield ½ cup.

 

To make sugared cranberries

  1. Place sanding sugar in a small bowl.
  2. In a medium bowl, toss whole cranberries with simple syrup.
  3. Working with 3-4 cranberries at a time, remove cranberries from the syrup and add to bowl with sanding sugar.
  4. Toss to coat, then remove cranberries and place on a separate plate.
  5. Store on counter until cupcakes are ready to garnish, or make just before serving.

 

cupcake2To build cupcakes

  1. Cut a ½-inch deep round in the center top of each cupcake.
  2. Spoon in cranberry jelly filling (about 1 ½ tablespoons per cupcake) and replace the removed top.
  3. Once each cupcake is filled, top with frosting.
  4. Refrigerate until ready to serve.
  5. Once ready to plate and serve, top each cupcake with 1 sugared cranberry.

For more recipes and ideas, download the complete Guide to Entertaining with Fresh Cranberries here.  To learn more about the Cranberry Friendsgiving Photo Contest and a chance to win $4,000 in prizes, click here

Cranberry Mule Cocktail

The Cranberry Marketing Committee teamed up with recipe and decor guru, Carlene Thomas, RDN, LD, of Healthfully Ever After, to bring you a one-of-a-kind guide to entertaining with fresh cranberries.  Below is a featured recipe from the guide.  Download the full guide here.

gif-cocktailMove over Moscow – cranberry takes over the classic cocktail with infused vodka, cranberry syrup and a ginger kick that guests will love.

  • Servings: 1 cocktail
  • Prep Time: 30 minutes active
  • Total Time: 3-5 days (to infuse the vodka)

Cocktail Ingredients

  • ice
  • 1 ½ fl. oz. cranberry vodka (recipe below)
  • ¾ fl. oz. fresh lime juice
  • 1 oz. cranberry syrup (recipe below)
  • 3 fl. oz. ginger beer
  • 1 small sprig of fresh rosemary (about 3-4 inches), for garnish
  • 3 whole fresh cranberries

Cranberry Syrup Ingredients:

  • ½ cup water
  • ½ cup white granulated sugar
  • 1 cup whole fresh cranberries

Cranberry-Infused Vodka Ingredients:

  • 2 cups halved fresh
  • cranberries
  • 2 ½ cups vodka

Directions:
To mix cocktail

  1. Add ice to a copper mug or glass of choice.
  2. Pour cranberry vodka, lime juice and cranberry syrup into glass over ice.
  3. Top with ginger beer.
  4. Stir to combine.
  5. Garnish with rosemary and fresh cranberries.

To make cranberry syrup

  1. Add ingredients to a small saucepan and cook on low heat for about 20 minutes, until cranberries are soft and have started to pop.
  2. Strain and reserve liquid.
  3. Use a spoon to press cranberries in a sieve to save as much syrup as possible. Refrigerate for up to two weeks. Yield ½ cup, makes enough for 4 cocktails.

To make cranberry-infused vodka

  • Add sliced cranberries and vodka to a jar with
    a lid.
  • Shake to combine.
  • Let sit in fridge for 3-5 days before using. Shake daily.
  • Strain to use in cocktail. Makes enough for 13 cocktails.

For more recipes and ideas, download the complete Guide to Entertaining with Fresh Cranberries here.  To learn more about the Cranberry Friendsgiving Photo Contest and a chance to win $4,000 in prizes, click here

Sweet Potato & Cranberry Stacks

The Cranberry Marketing Committee teamed up with recipe and decor guru, Carlene Thomas, RDN, LD, of Healthfully Ever After, to bring you a one-of-a-kind guide to entertaining with fresh cranberries.  Below is a featured recipe from the guide.  Download the full guide here.

An eye-catching side dish, these roasted sweet potato stacks with cranberry butter and
layers of cranberry relish are a delicious twist on the traditional hasselback potato.

  • Servings: 6
  • Total Time: 45 minutes

stackIngredients

  • 3 large sweet potatoes
  • ½ stick butter, cut into cubes
  • ¼ cup extra virgin olive oil
  • ½ cup fresh cranberries, divided
  • 2 cloves fresh garlic, chopped
  • 1 teaspoon salt
  • 1/8 teaspoon freshly ground black pepper
  • 3 sprigs fresh rosemary, for garnish

Directions

  1. Preheat oven to 450 degrees F.
  2. Wash potatoes and cut off ends.
  3. Slice potatoes thinly (approximately ¼-inch thick slices), and stack vertically as you cut to keep slices in order. This helps keep the shape of the stack and avoids uneven layering of small slices mixed with large slices. Divide slices to make 6 stacks.
  4. To make cranberry butter, add butter, olive oil, ¼ cup cranberries, garlic, salt and pepper to a food processor. Pulse to combine. Butter is done when pink with flecks of cranberries.
  5. Clean food processor and pulse remaining ¼ cup of fresh cranberries approximately 7 times to create a finely chopped relish texture. Scrape down sides of food processor as necessary to completely chop all cranberries. Set aside.
  6. Using a pastry brush, brush cranberry butter onto all surfaces of the sweet potato.
  7. Build stacks upright as straight as possible in each muffin tin space, adding cranberry relish between every 2 or 3 slices of sweet potato. Spread relish evenly across the surface of potato slice.
  8. To add extra stability to stacks during cooking, pierce with skewer.
  9. Cook for approximately 25 minutes, or until the stacks are easily pierced with a knife.
  10. Top with fresh sprigs of rosemary. Serve immediately.

For more recipes and ideas, download the complete Guide to Entertaining with Fresh Cranberries here.  To learn more about the Cranberry Friendsgiving Photo Contest and a chance to win $4,000 in prizes, click here

Cranberry Cilantro Salsa

The Cranberry Marketing Committee teamed up with recipe and decor guru, Carlene Thomas, RDN, LD, of Healthfully Ever After, to bring you a one-of-a-kind guide to entertaining with fresh cranberries.  Below is a featured recipe from the guide.  Download the full guide here.

A fresh take on the classic salsa with a fall-inspired combination of cranberries
and ginger that guests will love paired with tortilla chips.

  • Servings: 4-6
  • Total Time: 15 minutes

cilantroIngredients:

  • ½ cup freshly squeezed lime juice (approximately 2 whole limes)
  • 1 teaspoon finely-grated fresh, peeled ginger root or ¼ teaspoon ground ginger
  • 3 tablespoons sugar
  • freshly ground black pepper, to taste
  • 1 teaspoon kosher salt
  • 3 cups fresh cranberries
  • 1 ½ teaspoons minced jalapeño pepper
  • 1 cup fresh cilantro leaves
  • ¼ cup chopped green onion/scallion (white and green sections, approximately 4 green onions)
  • tortilla chips

Directions:

  1. In a small bowl, juice limes. Add freshly grated ginger, sugar, pepper and salt to bowl. Stir to combine and set aside.
  2. In the food processor bowl, add fresh cranberries, jalapeño pepper, cilantro and green onion. Pulse approximately 5 times to combine.
  3. Place cranberry mixture into a serving bowl and add lime mixture. Stir to combine with a rubber spatula.
  4. Garnish with a slice of lime and serve with tortilla chips.

For more recipes and ideas, download the complete Guide to Entertaining with Fresh Cranberries here.  To learn more about the Cranberry Friendsgiving Photo Contest and a chance to win $4,000 in prizes, click here

Pickled Cranberries & Goat Cheese Crostini

The Cranberry Marketing Committee teamed up with recipe and decor guru, Carlene Thomas, RDN, LD, of Healthfully Ever After, to bring you a one-of-a-kind guide to entertaining with fresh cranberries.  Below is a featured recipe from the guide.  Download the full guide here.

A savory appetizer option, crostini-style, with a goat cheese spread, topped with quick-pickled fresh cranberries.

  • Servings: approximately 24 individual rounds, serves 8-12 people
  • Prep Time: 10 minutes active
  • Cook Time: 15 minutes
  • Total Time: 8-10 hours with refrigeration

goatcheeseIngredients

Pickled Cranberries:

  • 1 cup apple cider vinegar
  • 2 cups water
  • 1 tablespoon kosher salt
  • 2 tablespoons granulated sugar
  • 1 tablespoon whole mustard seed
  • 1 teaspoon ground cumin
  • 2 cups whole fresh cranberries

Crostini:

  • 1 whole grain baguette, approximately 2 feet long
  • 8 oz. packaged tube of mild goat cheese
  • 2 cups pickled cranberries
  • 6 sprigs of fresh thyme, cut to garnish

Directions to make pickled cranberries

  1. Add vinegar and water to a small saucepan and heat over medium-high heat.
  2. Stir in salt and sugar until dissolved and bring liquid to a boil.
  3. Once boiling, turn off heat and remove pan from heat.
  4. Add spices and fresh cranberries to the quart-size jar.
  5. Pour vinegar mixture over cranberries.
  6. Close lid and shake.
  7. Cool and refrigerate overnight. Invert the jar periodically to evenly cover cranberries with liquid.

Directions to make crostini

  1. Step 1: To build crostini, slice baguette into approximately 1-inch thick rounds, toast baguette slices if desired.
  2. Spread cut side with goat cheese and top with a strained spoonful of cranberries.
  3. Top with fresh thyme.

Tip: Pickled cranberries can be stored in fridge for 3-5 days.

For more recipes and ideas, download the complete Guide to Entertaining with Fresh Cranberries here.  To learn more about the Cranberry Friendsgiving Photo Contest and a chance to win $4,000 in prizes, click here

2016 Cranberry Friendsgiving Photo Contest

friendsgivingFriendsgiving – the alter-ego to Thanksgiving and the holiday undoubtedly supported by Millennials, continues to grow in popularity as it adds a new spin on the traditional celebration. For many, Friendsgiving is becoming the social event that cannot be missed. Millennials are breaking the mold by transforming sit-downs into potlucks, roasted turkey into turkey meatballs and using mom’s cranberries to create sophisticated cranberry cocktails. The Cranberry Marketing Committee (CMC) acknowledges the importance of this occasion, and is kicking-off its second annual Cranberry Friendsgiving Photo Contest from October 17 – December 19. The contest offers $4,000 in prizes for the most unique and special ways cranberries are enjoyed and incorporated in holiday food, beverages and décor on social media with #FriendsgivingCranberryContest, and then uploaded at CranberryFriendsgiving.com.

This Friendsigiving, small bites will take center stage at dinner tables across the country, and this includes the unassuming cranberry. With their bright-hued reds and pearl-like shape, cranberries are more than a tasty condiment – they also enhance beverages, enrich food, and enliven tablescapes with bejeweled wreaths and floral arrangements.

All of this means that the demand to use cranberries in non-traditional ways continues to grow. According to a new survey by the CMC:

  • 80% of the U.S. population enjoys cranberries and 44% voted them as one of the most versatile fruits.
  • 58% of cranberry eaters eat this fruit in order to enjoy a traditional holiday dish.
  • At 44%, that is more than two in five Americans who claim that cranberries are enjoyable when prepared in a variety of ways, pair well with other ingredients, and are easily incorporated into sweet and savory meals.
  • One-third of millennials couldn’t imagine Friendsgiving celebrations without… cranberries!

“We’ve always known that cranberries’ history, versatility and flavor make them a special part of traditional and now modern holiday celebrations. This is why we’re committed to continuing our Cranberry Friendsgiving Photo Contest as way to inspire and encourage millennials’ desire to share their creative cranberry ideas,” said Michelle Hogan, Executive Director of the Cranberry Marketing Committee.

To continue the Friendsgiving festivities this holiday season, CMC will also partner with influential holiday décor/recipe and Friendsgiving experts, Melissa Johnson of Best Friends for Frosting, and Elsie Larson and Emma Chapman of A Beautiful Mess. Throughout the season, the trio will dish out unique recipes and décor ideas, as well as inspirational tips for using cranberries in holiday celebrations. Folks are encouraged to tune into the #FriendsgivingCranberryContest Twitter Party featuring Melissa on November 10, 2016 at 7 pm (EST) to learn tips for throwing the most memorable – and Instagram-able Friendsgiving.

Additional Contest Details

  • Post party pics featuring cranberry dishes, drinks and décor using #FriendsgivingCranberryContest on social media and at CranberryFriendsgiving.com for a chance to win
  • A total of eight $500 winners will be announced
  • No limit on the number of submissions entered to win
  • Official rules can be found at CranberryFriendsgiving.com.

For more information on Friendsgiving, visit uscranberries.com, or to receive cranberry-inspiration, follow @uscranberries on TwitterInstagramPinterest and Facebook.