The Cranberry Marketing Committee (CMC) is pleased to announce its sponsorship of the 25th annual Wildwood Ultimate Beach Frisbee Tournament, a two-day competition taking place in Wildwood, NJ, July 29-30.
One of the largest events of its kind in the world, Wildwood 25 will draw hundreds of teams composed of nearly 8,000 players. Players range in age from teen to late 50s, and they’ll be attending from locales all over the globe.
“This event dovetails nicely with our desire to expose new audiences of health-conscious individuals to the flavor, versatility and health benefits of cranberry products,” said Executive Director Michelle Hogan. “Containing a variety of vitamins and nutrients, including potassium, fiber and Vitamin C, dried cranberries are the perfect on-the-go snack for these athletes.”
New Jersey is one of four major cranberry producing regions in the country and is home to the oldest cranberry growers’ association, the American Cranberry Growers Association. Additionally, Rutgers, The State University of New Jersey, houses the Philip E. Marucci Center for Blueberry and Cranberry Research and Extension, which was established in 1918 and generates research vital to the cranberry industry.
“We’re always excited to reach new audiences, but it’s even sweeter when we can do so in one of our growing regions,” said Hogan. “Educating consumers on the 200-year-old history of cranberry growing in this country and making them aware of local product is as important to us as the fruit’s health aspects.”